Happy retailers request a repeat – and ‘please can we be heavily involved in the next event?’
Contented retailers at The Brunswick in London felt the benefits of a Toolbox Marketing
event last month at the centre’s Me.Me.Me. Night designed to give shoppers an evening
of self-indulgent fun, frolics and fashion.
Shoppers took full advantage of the respite from talk of cutting back, credit crunches
and economic downturns, turning out in their droves, gleefully carting away bulging
goodie bags worth a cool £133 each and queuing up to register for the database –
the latter to the tune of 550 people in the first 2 hours!
The total value of giveaways and competition prizes (secured at no cost to the centre,
obviously) was well over £30,000 – reflecting a 400% increase on the cost of laying
on the event itself.
Value for Money anyone?
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