Big Win Competition
“The Big Win Competition was a huge success at Culver Square Shopping Centre, I can’t believe how many entries we received, and it got lots of people into the centre and ticked all the boxes”. – Derek Ashbee, Centre Manager
November saw the launch of the Big Win competition at five of the shopping centres across the county within the Prupim portfolio.
The competition took the form of Santa’s Christmas Wish List featuring twelve products from retailers within each centre. To enter the competition shoppers were asked to pick the six presents they would most like to find under their tree at Christmas and number them in order of priority. If the shoppers order matched Santa’s order they won £10,000!
Generating over 5000 entries the competition raised awareness to the offer available at each of the Shopping Centres and highlighted key products that the retailers wanted to push over the Christmas period.
By running the promotion across the portfolio it allowed for a great saving and a high level promotion with a small budget. Each centre ran the competition inline with other Christmas activities and was given its own creative touch to personalise it.
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