Imaginative PR for Frenchgate Centre in Doncaster

The local press in Doncaster got fully behind the centre’s April Fools Day spoof this year when they extensively covered the Frenchgate’s special new left-handed sustainable shopping bags for their left-handed shoppers. The shopping bags even had ‘extra padding on the left hand side to protect shoppers’ delicate hip and thigh areas’. ‘Frenchgate supports the environment and celebrates the individuality of its shoppers’ was the core message delivered by the spoof, which was well-reported and even resulted in a half-page picture of a journalist posing in centre with one of the bags.
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