The first, ever purpose-built mobile business-to-business ‘app’ enabling shopping centre management teams and retailers to communicate in real time received an incredible reception from shopping centre management companies at BCSC this week. Called Mallcomm, and launched by specialist destination marketing company Toolbox...

The first, ever purpose-built mobile business-to-business ‘app’ enabling shopping centre management teams and retailers to communicate in real time has been launched by Toolbox Marketing, the specialist destination marketing company. Mallcomm is a free-to-download app and, like consumer social media apps such as Facebook...