We understand that it is only by making an emotional connection with a destination or product that a consumer will take on its ownership and, ultimately, consume. We specialise in providing the experiences to enable that emotional connection to take place.

We achieve this by putting ourselves in the position of the target consumer and seeing the experience through their eyes. When you fully understand the who, why and how’s, it is possible to set the consumer off on a journey where the mundane is abandoned for a world of hopes, dreams and aspirations! And if that sounds far-fetched, think about what it is that sets apart one shopping centre from another – it is seldom the retail offer, but the retail experience.

Our team is predominantly female and overwhelmingly enthusiastic about carrying out as much ‘market research’ as possible – ie shopping! This makes for an open, natural and relaxed dialogue between ourselves and the primarily female shopping population. We don’t talk to consumers, we engage with them in conversation.

Such a successful open, light, unforced and relevant dialogue is only achievable when there is some frantic pedalling going on behind the scenes. Our Strategic, Creative, Event, Digital and PR specialist teams are busy undercover making all this seamless and harmonious communication possible – and effective in influencing consumer decision-making and buying decisions.

Most often associated with the retail, shopping centre and town centre sectors, Toolbox Marketing also undertakes stand-alone marketing projects for any product or destination that involves consumer behaviour.

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