Toolbox Marketing manages the PR for the biggest European property sale

In July 2007 the leading private property investment company, Boultbee, was announced as the winner of the extremely competitive bid to purchase CentrumKompaniet – the City of Stockholm’s highly desirable portfolio of ten shopping centres – making it the biggest retail property deal in Europe this year. The deal was worth in excess of 10.4 billion SEK (approximately 1.13 billion EUR / 0.77 billion GBP).

Toolbox Marketing was an integral part of the project team that developed the bid for this property and went on to manage the PR project for the UK, Sweden, Finland and all European press.

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