New appointments for Toolbox Marketing:

  • The Mall, Sofia, Bulgaria
  • Jenny Beverley, Account Executive, TBM UK
  • Victoria Oldknow, Account Manager, TBM UK
  • Charlie Hopkinson, Account Executive, TBM UK
  • Mattias Sjostrand, Agency Director, TBM Sweden
  • Tomi Yjrola, Business Development Director, TBM Finland
  • Oak Mall, Greenock, Scotland
  • The Whitgift Centre, Croydon, UK
Toolbox Marketing wins contract for Bulgaria’s biggest mall

Toolbox Marketing and Assos have just proved quite how quickly marketing can be made to happen. Invited to pitch for the Mall in Sofia’s marketing contract ten days before the pitch presentation, after which and having duly won, Toolbox Marketing were immediately asked for billboard creative. 2 1/2 weeks from invitation to tender to billboards being up around Sofia – that’s not bad!

Toolbox Marketing and Tomlin Bean combine to create best-in-class Super Agency

Toolbox Marketing has allied with award-winning creative agency Tomlin Bean to create ‘Toolbox Marketing & Tomlin Bean” - a new pan-European association providing best-in-class marketing services for international retail property companies.

Tomlin Bean is an award-winning creative agency based in Soho. Winners of over 20 shopping centre marketing awards including most recently the ICSC ‘Best of the Best’ Award for the launch of Grand Arcade in Cambridge, Tomlin Bean has gained a solid reputation for strategic customer insight with creative excellence. Michelle Buxton, Group MD of Toolbox Marketing, says ‘Clients of Toolbox Marketing & Tomlin Bean will be able to see the brand through from development to consumer interface and ongoing marketing management. Our combined creative and strategic expertise delivers an unrivalled force in the market place and one I foresee will create opportunities for rapid expansion into targeted markets across EMEA’.
 

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Come Shop with Me!

The Mall kicks off with ‘the best campaign in any mall in Bulgaria’

Toolbox Marketing and The Mall’s first campaign has produced an immediate response with huge queues forming for entry forms, and 2607 Facebook fans and 620 completed entry forms being received in the first three days of the promotion! The campaign, Shop Free for A Year, invited shoppers spending more than 30 BGN in centre, to enter a prize draw to win 150 BGN worth of free shopping at The Mall every month for a whole year. With twenty Shop Free for a Year prizes up on offer, the enthusiastic shoppers of Sofia now know all about the recently-opened Mall and its fabulous retail offer!