We created the viral campaign for the Brunswick’s village fete
Toolbox Marketing’s Digital team has just delivered a viral digital campaign using
viral games and e-flyers, a cool 55% of which elicited a response – positive result!
The campaign to promote an event being staged at the Brunswick in London consisted
of a series of twelve highly targeted emails, all of which were closely analysed
so we could see who opened the emails, how they viewed the content and what they
printed off by way of vouchers, directions, timings or whatever.
The game was closely connected to the event and was played by 30% of those who received
it. No spam, no unsubscribes, plenty of visitors on the day – that’s what targeted
digital campaigns from Toolbox Marketing can deliver!
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