70,000 Kamppi magazines hit the shops

Helsinki shopping centre, Kamppi, is now taking delivery of 70,000 copies of their new 32-page Toolbox Marketing-designed Christmas magazine.

Account Director Colin Buxton says 'magazines such as this are excellent vehicles for inspiring an emotional connection with a centre. It is the Kamppi experience over and above the Kamppi retail offer that will inspire consumers to visit and shop.

We've therefore integrated full details of retailer offers and favourite merchandise within an editorial style content – very much like a high quality consumer magazine. The end result is an appealing, glossy magazine tailored to engage the target Kamppi consumer on an emotional level.

We do smaller versions of this format for many centres, but it has been great to put together, compile and create such a major tome.'

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