TBM Bulgaria’s Win a Fiat Punto Evo Competition!
From July 20th to August 31st Toolbox Marketing Bulgaria launched a brand campaign aiming to increase the number of Facebook fans.
By negotiating a FIAT PUNTO EVO, on 100% sponsorship, TBM BG kick started the campaign – LIKE City Center Sofia in Facebook and you can WIN FIAT PUNTO EVO!!!
Before the start of the campaign the number of fans was 1,023 but by August 31st the number had increased to over 14,000!
The idea was simple – go to the CCS page, click the Facebook “like” button, and by filling a very short survey the fan will enter the competition to win a brand new FIAT PUNTO EVO.
With a USD 250 budget, the campaign finally reach 700,699 people, 921, 909 views and 3,900 clicks.
Monthly active users on the facebook page was nearly 26,000
